Mercury

Mercury Marine: Yesterday and Today

The success of Mercury Marine has not occurred by chance. Since the company was founded in 1939, Mercury has consistently emphasized quality, innovation and reliability. That pledge remains as strong today as ever. Mercury Marine, a division of Brunswick Corporation of Lake Forest, Ill, began as the Kiekhaefer Corporation of Cedarburg, Wis., when Carl Kiekhaefer and a small but dedicated staff of employees sought to design and produce the best possible boat engine.

As each goal was accomplished, it was replaced by more.That tradition has resulted in a literal embodiment of the Great American Dream. From a modest and inauspicious start, Mercury has grown into an industry leader recognized worldwide for its ability to foresee and fulfill the needs of its consumers. Its product brands include Mercury and Mariner outboards, Mercury MerCruiser sterndrives and inboards, Mercury Racing products, Mercury Precision Parts and Accessories, Mercury and Typhoon propellers and Mercury Jet Drives.

Mercury is the world's leading manufacturer of marine propulsion systems. Since the very beginning, Mercury has set the standards for the industry. When pending outboard emission standards challenged the industry, Mercury took the lead in redesigning its product to reduce emissions and to not only meet, but also exceed the new standards. The OptiMax outboard engine concept was created to deliver exceptional performance from a two-stroke outboard with a completely new technology. With an average of 45 percent better fuel economy and smooth, smokeless, misfire-free operation, the OptiMax models were - and are - the benchmark for new-technology two-stroke

outboards.

More than 37 years of research and development have gone into Mercury 4-Stroke technology. We were the first to do it back in 1962 and we've been perfecting it ever since.

That's why Mercury has been the leader in marine power for over 60 years and is the world's largest manufacturer of 4-Stroke marine power. Our FourStroke power is cleaner, stronger, and smarter.

It's about speed... it's about power... it's about performance. It's the difference you get with Mercury.

THEY’RE NOT JUST TESTED . . . THEY’RE PROVEN
Our engines aren’t just tested. They’re validated. Through some of the most rigorous procedures the industry has ever seen. And it’s all done to be sure your power stands up to whatever you can dish out.

DESIGNED, BUILT AND TESTED TO SURPASS
Our commitment to performance has led to countless racing victories over the last 60-plus years. And every time we cross the finish line first, you become the real winner. Because no matter how many races or tournaments we dominate, we’re always looking to do better. Be stronger. Last longer. And bring you the most reliable, performance- driven power in the world. Which is why we test our engines so compulsively– and why we push them each time . . . harder, faster and further.

COMMITTED TO POWER
The point of all this testing and retesting is simple: to create the best, strongest, most reliable products on the water. And nothing tells that story better than our OptiMax® 250XS–the most powerful direct fuel-injected engine of its kind in the world. And a testament to over six decades spent as the first name in racing.

PROVEN PERFORMANCE
Our products are proven under fire in four key locations: our X-Site in Florida, our extensive Florida Saltwater Facility, our state-of-the-art Indoor Testing Facility, and most important, in the real world–where it matters most.

GREATER RELIABILITY

Our engines are subjected to some of the harshest environments imaginable. From corrosion testing to accelerated life simulations, we test every component in the toughest ways we can imagine. Giving you peace of mind and hassle-free ownership.

MORE ADVANCED TECHNOLOGY

Our Indoor Testing Facility is the most advanced testing center of its kind in the world. It allows us to produce punishing conditions far beyond actual use . . . and to measure their effects right down to the micron.

You can learn more about Mercury motors at...